Top 10 Digital Marketing Tools for Cutting Edge Marketing

Executives estimated on average that 47% of their revenue for last year was generated by digital marketing. Having the right tools can help marketers elevate their campaigns from efficient to cutting edge.

But what are the top digital marketing tools and software worth investing in? Which programs can make a significant difference to campaign optimization?

1. Trello

Trello should be your go-to tool for managing content marketing. It enables easy communication across teams to help delegate projects as well as to collaborate on content.

A subsidiary of Atlassian, digital marketing teams might already be familiar with its interface. They will appreciate its easy integration of other tools such as Slack, Dropbox, and Google Drive.

Use Trello to plan and organize your content calendar. Team members can stay on top of deadlines, and it's particularly helpful for digital marketers who are working remotely and spread across multiple time-zones. 

2. Kissmetrics

Kissmetrics is a data analytics platform that tracks website activity to increase conversions. It allows marketers to pinpoint the weak areas of a website, and understand how the conversion process can be improved to increase sales.

Kissmetrics is a must-have for e-commerce and SAAS businesses. While Google Analytics is a free and useful tool, Kissmetrics offers opportunities that Google lacks. For example, data can be connected to real individuals, and the full user journey across different devices can be analyzed. 

3. Agorapulse

If you're looking to innovate your social media campaigns, I'd recommend using Agorapulse. The software brings together inboxes from multiple social media platforms to one place. Community management just got a whole lot easier!

It's also really easy to plan and schedule content. But, the feature that digital marketers will really appreciate is their 'social listening' tool. You can find out what customers are saying about your clients, and compare this to comments about their competitors. 

4. Emma

Emma (abbreviated from email marketing) is a great tool for optimizing your email campaigns. Considering that email marketing offers an ROI of $52 for every $1 spent, this is a program worth investing in.

Emma helps to create innovative marketing campaigns thanks to its extensive testing capabilities. Try out new designs, copy, landing pages, and subject lines. Use A/B testing to see clearly which options result in higher open rates, click-through rates, and other key metrics.

5. Serpstat

This website is a game-changer when it comes to SEO tools for digital marketing teams. A limited version of the site is available so you can get acquainted with their interface and decide whether to invest in the full package.

I'd recommend any digital marketer who offers SEO services to utilize their keyword tools. Researching, comparing, and valuing keywords is straightforward thanks to Serpstat.

You can also get a closer look at current keyword trends and adapt keywords to specific countries.

6. BuzzSumo

Next on my list of the top digital marketing tools to up your game with is BuzzSumo. Their area of expertise is social media influencing. If you want to recommend that a client collaborates with an influencer, take a look at BuzzSumo to find out who the best choices are.

With the rise of TikTok, their services have become even more relevant. 

What's more, BuzzSumo also features a question analyzer. This can help you find out the pertinent questions being asked in relation to your client's industry. Thus, you'll have plenty of inspiration for evergreen content creation.

7. SEMRush

For innovative search engine optimization campaigns, I can't neglect to mention SEMRush. They assist with all sorts of digital marketing strategies: SEO, content marketing, and social media, to name a few. This is a tool all digital marketers need to have at their fingertips.

It's great for monitoring your client's search engine performance in comparison to their competitors. Take a look at their existing customers to see all the big company names that are using their services.

8. Editor X

If you want to provide your client with a cutting-edge website, go for Editor X. Their software ensures a seamless visitor journey, meaning an improved conversion rate and more time spent on the client's website by potential customers.

Every aspect of the site's content is customizable, giving you total control over the aesthetic and usability of the site. This means digital marketers can ensure the key elements for generating conversions are clear for the visitor to see and navigate to.

9. AdEspresso

For social media marketers looking for great Facebook tools, AdEspresso is where to go. This platform takes the onus for testing and optimizing social media campaigns off you. It automates the analysis and review process, meaning you have more time to take care of your client's needs.

AdEspresso also makes retargeting campaigns much simpler. They can integrate a client's CRM and Facebook leads with an impressive data sync tool.

10. Google PageSpeed Insights

The final tool I want to flag up for digital marketers is Google's PageSpeed Insights. You'll undoubtedly already be familiar with Google Analytics and Google Data Studio. But, this free service allows you to investigate each of your client's webpages. It will give every URL a ranking as well as recommendations for improvements.

These concrete actions will directly result in an improved user experience as well as better search engine rankings.

That's How You Can Be Innovative Thanks to Digital Marketing Tools

By using a combination of these tools, you can take your marketing campaigns to the next level. Whether this is due to time-saving automations, more insightful analytics, or sophisticated web design tools, it's time to up your game.

For more guidance about the best digital marketing tools and how to use them, get in touch today. Feel free to contact me to keep the conversation going!