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What's Next for Brand Marketing in the New Normal?

What's Next for Brand Marketing in the New Normal?

The COVID-19 pandemic has disrupted business as usual worldwide and transformed marketing almost beyond recognition. This great period of uncertainty and turbulence saw a series of transitions in consumer behavior, from how they sought information to how they communicated with brands and their purchasing patterns. These changes meant that businesses had to rethink and revamp their brand marketing strategies to survive and thrive in the evolving landscape.

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Digital Transformation in a Post-COVID World

Digital Transformation in a Post-COVID World

Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.

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