Confused about the differences between paid search vs organic search?
As a business, you must know the distinction between the two. Both can become potent means of marketing your brand, after all. Adapting your strategies is crucial as more people are turning to Google to find new brands.
Read on as we explain the differences between these two concepts. That way, you’ll know how to use them to further your online exposure.
User Interface (UI) and User Experience (UX) have been in high demand in the last decade, with millions of businesses setting up their digital storefronts (websites and applications). As modern users become accustomed to digital services and online shopping, businesses are looking for different ways to improve their experience at every phase of their digital journey. Therefore, your platform’s UI/UX design can play a crucial role in enhancing your conversation rate, traffic, sales, and overall business growth.
Does your marketing suck? It probably does since you found your way here. Or maybe, you’re just curious how the other half promotes their products and services. Either way, we’re glad you’re way here to learn why your marketing strategy doesn’t produce results or drive sales – or at least not as much as you like.
Did you ever rely on a celebrity or Instagram model’s review to purchase from a fashion brand or skincare company? These testimonials can be pretty convincing for most consumers. While various digital marketing trends make businesses stand out, influencer marketing continues to dominate today’s marketing world.
Our world is becoming more digital every day, especially following the pandemic. There’s barely any aspect of life left untouched by digital technologies in the new normal. With our lives on the fast track, we’re now accustomed to everything being available at the click of a button. FYI, even the button is digital now.
The COVID-19 pandemic has disrupted business as usual worldwide and transformed marketing almost beyond recognition. This great period of uncertainty and turbulence saw a series of transitions in consumer behavior, from how they sought information to how they communicated with brands and their purchasing patterns. These changes meant that businesses had to rethink and revamp their brand marketing strategies to survive and thrive in the evolving landscape.
We live in a digital world where technology is becoming an increasingly important aspect of business, especially following the COVID-19 pandemic. Following the lockdowns, restrictions, and uncertainty, thousands of business leaders embraced digital transformation to ensure continuity and stay competitive. Although IT experienced the most upgrades in terms of changes, another department that saw major transitions was marketing.
YouTube is one of the largest content platforms worldwide, with over 2.3 billion users and viewers. What started as a regular video-viewing platform is now a significant business marketing tool for enterprises.
